Business owners use HomeAdvisor because it's the easy way out. HomeAdvisor has already done the hard work of creating a well known network. However, it is costly for business owners to use this network. HomeAdvisor is effective with a strong web presence. It's good for new businesses who don't even have an online presence. It's also easy to manage and create an account. At first, this seems great to business owners because now they are getting found by people and they did little work. However, after time business owners realize the true cons of HomeAdvisor.
You Must Give Up Some Rights To Your Brand
HomeAdvisor can use any information you provide in your profile to direct links to their site. Essentially, this allows them to use the name of your business to promote their business.
Many business owners complain about receiving calls from people price shopping only. These are people looking to receive pricing on your works cost, not to actually get the work done. Sometimes business owners receive leads from HomeAdvisor that don't respond back to them. Business owners still pay for each of these leads. In this case, they must ask HomeAdvisor for a credit for the false lead. There are also plenty of fake leads. Business owners have complained about calling back leads and finding out they aren't even HomeAdvisor members looking for service by professionals. Many leads are also from people looking to get work done for the absolute lowest price. This causes business owners to lower their pricing just to get the job.
Many contractors have found that the cost estimation HomeAdvisor provides members with is very misleading. This causes professionals to do work for less money and dramatically lower their profit margins just to get the job. This is because, at times, HomeAdvisor displays cost estimates lower than then companies actual cost estimates. This can cause leads to get upset when they hear your actual cost estimates. Now, leads are upset from the beginning of their call with you.
Leads for bigger jobs can easily rise above $50 per lead. This, along with a sign up fee, as well as annual contracts can really add up over time.
Bad Customer Service & Sales Team
Many business owners have complained that HomeAdvisor's customer service and sales teams have deceived them into signing up for HomeAdvisor.
Business owners use Angie's List because it's, like HomeAdvisor, the easy way out. Angie's List has already done the hard work of creating a well known network. Angie's List is effective with a high level for quality of leads. Leads tend to be reliable because prospects are pre-sold based on a companies reputation on Angie's List. If a company does a good job for a client, then they receive a good review on Angie's List. The more positive reviews a business has, then the more leads they get. It also does not cost any money for a company to be on Angie's List. At first, this seems great to business owners because now they are getting found by people and they did little work. However, after time business owners realize the true cons of Angie's List.
Angie's List Cons
Compared to the amount of search traffic Google Search receives, the amount Angie's List receives is minuscule. Angie's List may be free for customers, however, there are very limited features compared to the paid plans.
Angie's List exists to help customers find reputable companies. They offer an icon you can put on your website that sends people to Angie's List to read your reviews. However, people can't even see the reviews unless they sign up for Angie's List first. This leads people to search on Angie's List instead of contacting you. Now people can easily find your competitors.
Must Be Referred In
A customer has to refer you to be on Angie's List. If you are referred and don't want to be on Angie's List, then they will relentlessly contact you to sign up on their site.
Angie's List explains to prospective advertisers that they can reach, for example, 30,000 members in a local area. In reality, the total reach is only about 15,000. This is because Angie's List considers each household as having 2 members, not 1.
There's A Better Way!
Don't over pay for HomeAdvisor or hope that you receive a bunch of leads from Angie's List. Most people search Google to find products or services they are looking for. Paying for leads from HomeAdvisor or hoping for leads from Angie's List is not what helps companies grow and expand. Optimizing your personal website so prospects find you instead of the above websites is how you will successfully expand your business. You can optimize your website so a larger audience will find you instead of HomeAdvisor or Angie's List. Optimizing your business website is the best method to dramatically increase your leads for the long-term. You can own a responsive website with unique features that separate you from your competition and you won't even have to pay-per-lead!
Click on the button below for a free evaluation of your current website and what can be done to increase your ranking, engage your viewers, and expand your revenue. Discover the best methods you can use to start increasing your leads today!
3. Don't Delay!